Immerse yourself in a colorful fantasy world with Gucci Flora. Floral and delicately sweet, the new Gucci Flora Gorgeous Gardenia Eau de Parfum features flowers and soft toys in the new campaign. A floral signature fragrance for all free spirits.
The heart note of the floral fragrance is determined by the gardenia, which has always been admired for its splendor and was probably used in elixirs and magic potions. Inspired by this legend, the mesmerizing note of white gardenia is combined with solar jasmine grandiflorum absolute and seduces with its fresh pear blossom accord, while a hint of brown sugar makes the scent slightly sweet.
The glass of the new bottle is painted pink and has a gold cap that makes it a real object of desire. A new distinctive feature is the House’s unique Flora pattern: the design is inspired by a painting created for Gucci by artist Vittorio Accorero in 1966, reinterpreted according to Alessandro Michele’s vision.
The #FloraFantasy campaign, directed and photographed by artist Petra Collins, takes us into a candy-pink world inspired by Japanese anime and full of pop-culture references. Artist, actress, trailblazer and philanthropist Miley Cyrus is the protagonist. Here more is more.
“The Flora Gorgeous Gardenia campaign challenges us to reinterpret the world of flowers in unexpected ways. Inspiration comes from Miley Cyrus, an artist with a rock ‘n’ roll temper full of eclecticism. Because why shouldn’t someone with a rock’n roll attitude live in a world of flowers and embody the Flora universe?” Alessandro Michele.
Fragrance direction: fruity, floral Top
note: red berries, tangerine, pear blossom Heart
note: frangipani, gardenia
Base note: patchouli, brown sugar